More of the story
How did Palette start?
Palette originally began as a pivot from a natural light photography studio that Nicole had to close in 2020. She wanted to continue to provide a source of creative inspiration, tools and ideas, but translate it into a digital space.
Who is Palette for?
Palette is for anyone pursuing a creative life — whether that's a career, a side project, or just a way of seeing the world. From independent artists to global brands, there's something for every level.
Who makes the products?
Every product begins with creative direction or an idea from Nicole, often solving a pain point or envisioning something she wants to improve in her own workflow as a photographer and creative. Then she works closely with select designers to bring the vision to life.
Does Palette have a studio?
Yes! Palette is currently Nicole's personal photo studio based in Ventura, California. It's where many of the products are built and images are made. She creates photos and videos for brands and is always open to inquiries: www.nicolemason.co
What is the future of Palette?
We are always evolving and going with the flow. Right now, we're working on even more tools that we're excited to share soon. Hint: not a template or a mockup – stay tuned!
Find inspiration and ideas in the journal
A directory to learn, expand, and grow as artists, creative business owners, and entrepreneurs in an ever-changing landscape of tools, gear and methods.

